UCI World Cup
SPORT: Mountain Bike Downhill & Cross-Country
CLIENT: Red Bull Media House
The UCI Mountain Bike World Cup is a multi round mountain bike race with around 9-11 events per season. It has a long, colourful history and enjoys a solid following throughout the world. Rawmotion provides fans with in-depth information and engaging content. Extensive data collection on each athlete’s run allow for predictions and data-driven storytelling. The TV broadcast is enhanced with a variety of innovative dynamic graphics elements which show exactly how athletes compare to each other and allow for extensive analysis of performances.